First SEO Steps to Take After You Launch a New Website
July 17, 2021
Let's face it, SEO isn't rocket science. Of course, mastering the most important points takes time and work, but you don't need to spend years learning the basics to correctly optimize your site, especially if you use the right tool.
What are search engines looking for?
Search engines such as Google, Yahoo, and Bing strive to send visitors to websites and material that are relevant to their searches.
But how do you figure out if anything is relevant?
When selecting which site is more relevant and should appear higher in search engine results pages (SERPs), search engines use four basic factors:
- User experience
Step 1: Choose a great domain name
Select the most appropriate domain name for your website. Consider the following factors while choosing this crucial piece of digital real estate:
If your company name is easily misspelled, it is also likely to be overlooked. As a result, make sure your domain name is brief, simple to remember, and easy to spell.
Potential for branding
People will take yourcompany.com more seriously than this one: keyword-keyword.com, which looks spammy and isn't fooling anyone. It is much more easier building credibility and links to branded domains because people will think that yourcompany.com is more serious than keyword-keyword.com, which looks a spam and isn't fooling anyone.
It's not as important as it used to be to include keywords in your domain that you're trying to rank for. So, while it's not a bad idea to register a name that includes a keyword, don't get too worked up over it.
Step 2: Research the right keywords
Before you begin adding content to your new site, conduct thorough keyword research to determine which terms your target audience uses to find your products or services.
Before you begin your keyword research, consider the following questions:
- What is the topic of your page? Is it related to a product or service you offer, such as water heaters or pipe repair?
- What is the page's primary goal? What are the major objectives of this page?
Step 3: Craft your content
The cornerstone of your interactions with customers and how websites obtain top results is high-quality content. By content, we mean everything you put on your website to educate, attract, and please your visitors, such as:
● Web page content
● Blog posts
● eBooks, white papers, and reports
● Tips sheets, brochures, and frequently asked questions (FAQs)
● Sales pages
● Pictures, infographics, and more
Step 4: Optimize your code
While generating content for humans is critical, you must also consider how to optimize your website's code so that search engines can read your content.
Let's have a look at how you may improve the code of your website to help it rank higher in search engines:
SEO-friendly URL structure
- Consolidate your www and the non-www domain versions.
- Avoid dynamic URLs
- Use canonical tags.
- Create an XML sitemap.
- The title tags
- The meta description tag
- Alt tags
Step 5: Technical setup
Google Analytics should be set up and verified.
You must assess the success of your SEO efforts and the performance of your website.
Set up Bing Webmaster Tools and Google Search Console
Google and Bing's webmaster tools allow you to go deeper and see things like who is linking to your site, what search terms are driving traffic to your site, whether your site has any issues that need to be addressed fast, and more.
Install a search engine optimization plugin.
Install an SEO plugin if you have a WordPress website to help you optimize your content.
The robotx.txt file tells search engines which pages of your site they should skip during their crawl.
Step 6: Earn links
Links are a key ranking component, and they continue to be a good signal of what information is valuable and significant.
However, gaining hundreds of links quickly isn't as important as acquiring quality and authoritative sites to connect to your site.
Earning links should be the focus of your link-building plan today, which you may do by:
● Creating valuable and entertaining material (for example, guest blogs or infographics) that inspires others to link to it and share it with others.
● Promoting your content so that the relevant people see it and are compelled to link to it and spread it online.
● Developing relationships with influencers and persuading them that your work is worthy of sharing.
Step 7: Things to check post-launch
Usability is crucial for SEO, as well as keeping your visitors pleased. A great user experience refers to a site that is simple to use and has easily accessible and valuable information.
Test your site speed
Because site speed is becoming an increasingly essential ranking factor, don't forget to test your site's speed and, if necessary, enhance loading times.
Check your mobile website
It's critical to have a website that works on all devices, including PCs, tablets, and smartphones. You should check to see if your site is mobile-friendly and if there are any concerns.
If you follow these steps, your website will have a strong foundation on which to grow organically. However, keep in mind that it takes time for search engines to index and rank your site.
Also, there are no shortcuts when it comes to SEO. If you try to hurry things up by doing something shady, you risk being found and penalized, and it's not worth it. The only thing you should concentrate on is building a site that provides consumers with what they want and optimizing it for search engines so that people can find it more easily online.
The bottom line: It takes time and a lot of effort, but it pays off if you stick with it and do it well.